I'm a community member working for a small town airport as a consultant. We currently only have one commercial carrier (USAIR). Our passenger numbers are down each month as more and more people in our town make the drive to larger airports for more selection and better fares.
We're trying to attract other carriers and are interested in figuring out how to get Jet Blue to come to town. What do folks think are the best tactics to attract the carrier? What metrics carry the most weight? How should we make the case that our market deserves more and better service?